The 17-Year Journey – The City and the Commitment to Elevate Vietnamese Workspaces

1. From the First Blueprints to 17 Years of Creating Value

Seventeen years long enough for a furniture brand to write its own story.
For The City, it’s not just about existing for 17 years; it’s about a steadfast journey to fulfill one mission: turning workspaces into sources of creative energy for every Vietnamese professional.

From a small workshop with just a few technical staff, The City has grown into one of Vietnam’s leading office furniture brands, partnering with hundreds of businesses both domestic and international, including MISA, BIDV, Viettel, and global corporations like Lotte and Shopee.

What makes this journey special isn’t just the scale, but the unwavering commitment to a philosophy: “Design centered around people.”

2. When a “Workstation” Becomes Part of the Employee Experience

Have you ever thought that a comfortable chair or a smart desk cluster could transform your work energy for the whole day?
According to Gallup research, the work environment influences up to 70% of employee engagement.

That’s why many businesses are rethinking their offices not just as places to work, but as spaces that inspire.

At The City, every project is treated as a real-life case study:
How can we design a space that both reflects a company’s DNA
and delivers an exceptional experience for the people who actually work there every day?

From modular workstation systems for MISA’s R&D teams to open, inspiring offices for tech start-ups, The City always puts the user at the center.
When employees work in a space they’re proud of, they don’t just perform better, they feel a deeper connection to their company.

3. Real Case Study: When the Office Becomes a Brand Symbol

One of The City’s most memorable milestones is the MISA office upgrade, a leading Vietnamese tech company.

The challenge: How to design a workspace that embodies MISA’s “Tech – Modern – Human” spirit while maintaining functionality for hundreds of employees?

The City’s approach:

• Introduced modular workstations that scale flexibly with project needs.

• Applied European-standard ergonomic chairs, ensuring comfort throughout an 8-hour workday.

• Integrated eco-friendly, sustainable materials, contributing to the company’s LEED certification.

The result: After three months of operation, MISA’s employee satisfaction rate increased by over 40%.
More importantly, the office became a true embodiment of MISA’s “Make in Vietnam” philosophy where technology and people coexist in harmony.

4. 17 Years — More Than Just a Number, It’s a Promise

Over 17 years, The City has created thousands of office furniture products.
But what we truly build is trust between companies and their employees, between people and their workspaces.

Because The City understands:
A desk can be just an object.
But when designed with purpose, it becomes a place where ideas begin, connections form, and great work happens.

With over 200 design, engineering, and construction experts, along with an international-standard manufacturing facility, The City continues to expand its influence across the region.
From corporate offices and banks to hotels and tech conglomerates, each project carries The City’s signature: elegant, professional, and proudly Vietnamese.

5. Commitment for the Future: “Elevating Spaces, Inspiring People”

In the next chapter, The City aims to become the symbol of Vietnamese office interior solutions, guided by three core values:

• Design for People – Every design starts from people, for people.

• Sustainable Future – Optimize materials, protect the environment, and drive sustainable growth.

• Proudly Made in Vietnam – Assert the creativity, manufacturing, and export capabilities of Vietnamese craftsmanship.

The City believes that when every office worker operates in an inspiring space, they not only love what they do, they love where they belong.

6. The City – 17 Years of Growing with Modern Vietnam

For the past 17 years, The City has been more than just a furniture brand, it has been a trusted partner in the growth of thousands of businesses and millions of office professionals.

From the smallest details, the curve of a chair armrest, the contour of a desk edge, the way light falls across the workspace, everything is meticulously designed to create comfort, focus, and pride.

Because for The City, elevating the workspace isn’t just about design, it’s about enhancing the quality of life for modern Vietnamese professionals.

👉 Explore The City’s featured projects:
https://thecity.com.vn/highlighted-projects