How MISA Reinvented Its “Tech-Driven” Brand Image with The City’s Office Furniture Solutions

1. From a Traditional Office Setup to a Modern Tech Enterprise

In 2024, when MISA expanded its new headquarters in Hanoi, their biggest challenge wasn’t just accommodating hundreds of employees, it was building the image of a new-generation tech company where every corner reflects creativity, speed, and connection.

That was when The City, a premium office furniture brand specializing in B2B workspace solutions, stepped in not merely as a furniture supplier, but as a strategic partner helping shape MISA’s workspace identity from the ground up.

2. Why Office Interiors Are the “Language of Tech Brands”

In the age of AI and digital transformation, a brand no longer lives only on its website or marketing materials, it breathes through its physical environment: the layout of workstations, lighting, color palette, materials, even the comfort level of each chair.

For tech-driven companies like MISA, FPT, or Base, the office is an extension of their product ecosystem.
A modern, intelligent, and flexible workspace becomes a silent statement of innovation, agility, and company culture.

Many enterprises heavily invest in technology but overlook one truth: the physical workspace directly impacts performance, well-being, and brand perception both internally and externally.

3. MISA’s Journey to Find Its New “Workspace DNA”

MISA’s key requirements:

• Reflect the spirit of “Tech-driven – Human-centered.”
  

• Optimize team performance while preserving individual privacy.
  

• Create a modern, cohesive, and clutter-free design suitable for tech professionals.
  

• Incorporate brand colors (navy blue – orange) throughout the overall interior scheme.

The City was in charge of the full package: consulting, design, production, and installation of over 400 workstation sets, along with meeting rooms, pantry areas, and collaborative zones.

4. The City’s Solution: When Furniture Becomes a Storyteller of Brand Culture

Workstation Zone, Smart Layout for Maximum Efficiency

The City implemented modular workstations with custom wood partitions in MISA’s brand colors, providing both focus and privacy while keeping an open, collaborative atmosphere.

• Scratch-resistant melamine tabletops in neutral tones for a clean aesthetic.
  

• Optional acoustic pinboards for better sound absorption and task organization.
  

• Integrated cable management systems and built-in outlets keep the workspace tidy, the perfect “clean code” for a tech environment.

“Our engineers are very detail-oriented. They were impressed by how The City handled under-desk wiring, logical, neat, and user-friendly,” shared MISA’s IT Manager.

Meeting Spaces, Professional and Refined

The City designed MISA’s meeting zones with both functionality and sophistication in mind:

• Compact meeting rooms feature leather chairs with metal frames, minimalist yet elegant.
  

• Boardrooms combine solid wood conference tables, premium leather executive chairs, and dark-toned cabinetry to convey prestige and authority.
  
  

Executive Office, Minimal Yet Elevated

A balanced composition of textures and tones:

• Beige Amsterdam executive chair, Curve desk, and matching storage cabinets deliver understated luxury.
  

• Subtle design details highlight leadership while maintaining the workspace’s modern rhythm.
  
  

Storage & Locker Systems, Functional Meets Aesthetic

A full range of storage furniture was integrated:

• Digital lockers for personal use.
  

• Art lockers serving as both storage and design highlights.
  

• Pantry cabinets made from moisture-resistant MDF, ensuring durability and style in high-traffic zones.

The Results: When Furniture Speaks the Language of Company Culture

The transformation went beyond aesthetics The City helped MISA express its brand story through interior design, something few domestic enterprises have mastered.

Employee feedback revealed remarkable improvements in:

• Comfort and satisfaction
  

• Productivity
  

• Team communication
  

• Perception of brand culture

The new office became more than a workplace, it became a living embodiment of MISA’s identity: agile, smart, and human-focused.

5. The City – A Strategic Partner for B2B Enterprises Aiming for Smart Office Transformation

With a comprehensive ecosystem of workspace solutions, The City delivers:

• Ergonomic office desks and chairs
  

• Executive and meeting room furniture
  

• Training, pantry, and creative lounge zones
  

• Custom design & production aligned with brand identity

The City doesn’t just provide furniture, it builds workspace strategies that empower organizations through:

• Performance
  

• Aesthetics
  

• Brand identity
  

• Employee well-being

Every project tells a story and every space created by The City reflects the unique DNA of its client’s brand.